Press Room
by House Digest
· August 9, 2022
Born and raised outside of Stockholm, Sweden, Fredrik Eklund arrived in New York City 20 years ago, determined to transform the Manhattan real estate market despite his lack of prior experience in the field. After selling an impressive $50 million worth of property in just his first year, Eklund went on to take the Big Apple by storm. Next, his near decade-long run on Bravo's Emmy-nominated reality series "Million Dollar Listing New York" further bolstered his profile as an essential figure in one of the world's most luxurious housing markets.
by Forbes
· August 2, 2022
The pandemic has changed the way the world communicates, from remote work Zoom meetings to social media. It’s also affected the efficiency in which many industries operate, including real estate. To better enhance the way agents promote themselves and their properties, Bravo’s Million Dollar Listing alum and founder of Douglas Elliman’s top-producing brokerage, The Eklund | Gomes Team, Fredrik Eklund recently co-founded new social real estate app REAL alongside entrepreneur Thomas Ma.
by inman
· August 1, 2022
Why I’m excited about REAL and how it puts agents back in control of their business
by Yahoo! Finance
· July 30, 2022
"Million Dollar Listing" alum co-founds social app to break down proptech barriers — automating inbound marketing, eliminating agents’ dependence on pricey platform advertising, connecting customers with agents for seamless access to quality listings
by Computerworld
· July 28, 2022
One of the problems with social networks is that they tend to be broad and unfocused, which isn't ideal for business. That's why Real Messenger might be onto something.
by inman
· July 21, 2022
REAL, which so far has been downloaded 147,500 times, is like a mashup of WhatsApp, Instagram and Zillow for agents and consumers, Eklund said, but at 'lightning speed'
by The Real Deal
· July 20, 2022
REAL brands itself at the intersection of Zillow, WhatsApp and Instagram
by Built in NYC
· July 20, 2022
Fredrik Eklund co-founded REAL, a real estate app to connect agents with potential clients.
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