Realtor-to-the-Stars, Frederik Eklund, launches real estate app to help navigate real estate market by connecting agents and buyers.

Born and raised outside of Stockholm, Sweden, Fredrik Eklund arrived in New York City 20 years ago, determined to transform the Manhattan real estate market despite his lack of prior experience in the field. After selling an impressive $50 million worth of property in just his first year, Eklund went on to take the Big Apple by storm. Next, his near decade-long run on Bravo's Emmy-nominated reality series "Million Dollar Listing New York" further bolstered his profile as an essential figure in one of the world's most luxurious housing markets.

The pandemic has changed the way the world communicates, from remote work Zoom meetings to social media. It’s also affected the efficiency in which many industries operate, including real estate. To better enhance the way agents promote themselves and their properties, Bravo’s Million Dollar Listing alum and founder of Douglas Elliman’s top-producing brokerage, The Eklund | Gomes Team, Fredrik Eklund recently co-founded new social real estate app REAL alongside entrepreneur Thomas Ma.

Why I’m excited about REAL and how it puts agents back in control of their business

"Million Dollar Listing" alum co-founds social app to break down proptech barriers — automating inbound marketing, eliminating agents’ dependence on pricey platform advertising, connecting customers with agents for seamless access to quality listings

One of the problems with social networks is that they tend to be broad and unfocused, which isn't ideal for business. That's why Real Messenger might be onto something.

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REAL, which so far has been downloaded 147,500 times, is like a mashup of WhatsApp, Instagram and Zillow for agents and consumers, Eklund said, but at 'lightning speed'

REAL brands itself at the intersection of Zillow, WhatsApp and Instagram

Fredrik Eklund co-founded REAL, a real estate app to connect agents with potential clients.